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DIY Home Center Sets Foundation for Growth and Innovation with NetSuite

DIY Home Center, an online distributor of decking products and outdoor furniture, has experienced double-digit year over year growth since it launched online in 2004. With a hairball of disconnected systems draining time and money, the company had a lightbulb moment when they learned about NetSuite’s unified cloud platform. DIY Home Center is now running NetSuite to power its B2C and B2B ecommerce, inventory and order management, CRM and ERP.

DIY Home Center

Company

DIY Home Center

Location

Green Bay, Wis.

Industry

Wholesale/Distribution

SYSTEMS REPLACED

Dydacomp’s MOM
QuickBooks
Home-grown product information management (PIM) system
Home-grown ecommerce website

NETSUITE PRODUCTS IMPLEMENTED

NetSuite CRM
NetSuite ERP
NetSuite Order Management
SuiteCommerce Advanced

“Now, with a modern ecommerce platform natively part of the solution, we can provide a more visual, intuitive shopping experience.” Michael Anderson, President, DIY Home Center

Consolidating Systems, Increasing Profits

Unified cloud platform
The cloud solution has saved on IT costs and removed the hassles of managing systems. With a single source of customer, order and product information, the company can make informed business decisions and provide engaging customer experiences. A centralized order management system has taken order processing time from four hours to less than 30 minutes.
Innovating the customer experience
The new webstore, designed by NetSuite Commerce Agency Partner, Intente, provides a modern, engaging experience. Before, only a desktop experience was supported, now they have a mobile optimized site. To enrich the online experience, educational product content and improvement tips are showcased on the product pages, ranging from videos, blogs and tutorials.
Increased sales and online conversions
The new SuiteCommerce Advanced website with responsive design capabilities has led to the following results:
  • 6 percent increase in average order value.
  • 16 percent increase in conversion rates.
  • 15 percent increase in average time spent on site.
  • 50 percent of site visitors using mobile devices.
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